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The 21st Century Local Publisher - Local Publisher Certification
Course Overview & Orientation
Approaching and Implementing this Program
A Lesson from Harley Davidson and Honda Motorcycles
Why People Engage with You and Your Unfair Advantage
Why Are You Taking This Course and a Systematic Approach Forward
How to Avoid Getting Overwhelmed
Sales - How to Monetize Your Site i.e. What To Sell
Introduction to Monetizing
Small Businesses Have a Moral Imperative to Promote
A Note on Print Publishers & Sales People Selling Digital
Community Sponsorships
Social Promotions
Premium Banner Ads
Directory Guides & Featured Listings
Sponsored Content
Setting Some Goals
Facebook Live Sales Incentive Package
Wrapping Up
A Repeatable Sales Approach
Introduction to Simplifying Sales
The Competition & Understanding Client Needs
Client Types
Pricing & Packages
Prospecting & Outreach
Show Don't Tell - Mockups for the Win
Handling Objections, Educating, and Closing to Sale
Content & Editorial
Introduction to Web Content
Types of Content
Optimizing Content - SEO for Local Publishers
Featuring Print Content Online - Print-to-Web & In-This-Issue Approach & Digital Editions
The Role of User Generate Content
Organizing Your Site
Article Titles That Deliver
Cross-Linking for the Win
How ESPN Structures Content
Common Mistakes Local Publishers Make with Content
Jumping Traffic with Viral Hits
Wrapping Up
How-to for Locable Publisher Network Clients
Managing Your Homepage
Posting an Article - The Basics
Posting an Article - The Basics Part 2
Posting an Article - Cross-Linking
Posting an Article - Content Snippets
Posting an Event
Posting an In-This-Issue Article for Print Publishers
Adding Banner Ads to Your Site
Audience Development & Content Distribution
Introduction to Audience Development
Content Distribution & Marketing 3-4-5™ for Local Publishers
Leveraging Print to Drive Traffic - And Sales
Email Newsletter Considerations & Growing Lists
Anatomy of a Facebook Post
Are You Putting Too Much Trust in Social Media?
Facebook Tips & Tricks
Resurfacing Old Content
Wrapping Up
Marketing Services
Introduction to Marketing Services
What Can You Offer?
How ESPN Structures Content
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