Local Media Goals


Profitable local media companies do the little things well and they spend their time on activities that deliver multiple benefits - does this sound like you?

This course will show new and established local publishers and media businesses how to implement a proven and profitable strategy that delivers value to readers and advertisers based on our 12+ years of work with local publishers at Locable Publisher Network.


"A highly valuable training tool that is essential to any publisher who wants to understand how to monetize..." - Pam Kessler, Publisher of Walnut Creek Magazine

A Repeatable Revenue Strategy

Local media businesses can drive revenue in multiple ways that go far beyond display banner ads.

Authentic Compelling Content

Information about local places-and-faces is incredibly valuable yet surprisingly simple to create.

Audience Development Made Easy

Reaching locals is the last-mile of local media, we'll simplify the content distribution so Internet fragmentation is less painful.

Get Started Today

The techniques you learn in this course can be put into practice immediately and well before you've completed the course.


Local publishers can drive more revenue online and in print, grow their audience, and deliver more value by incorporating a few simple activities.

  • Real-world examples to monetize digital activities
  • How to effectively grow audience & engagement
  • Simple steps to leverage print & digital
  • Working smarter, not harder with Marketing 3-4-5™ Distribution techniques for Publishers
  • Using Social Promotions to bolster core activities

Course Curriculum

  Course Overview & Orientation
Available in days
days after you enroll
  Sales - How to Monetize Your Site i.e. What To Sell
Available in days
days after you enroll
  A Repeatable Sales Approach
Available in days
days after you enroll
  Content & Editorial
Available in days
days after you enroll
  How-to for Locable Publisher Network Clients
Available in days
days after you enroll
  Audience Development & Content Distribution
Available in days
days after you enroll
  Marketing Services
Available in days
days after you enroll

Hi, I’m Brian Ostrovsky - Founder & CEO of Locable & Creator of Marketing 3-4-5™


Starting as an MBA research project at the University of Washington's Foster School of Business, I wanted to identify and solve "the local marketing problem."

As smartphones and social media were just starting to reach mass adoption, I worked to create a publisher network to bolster local publications and learn from the countless interactions with small businesses and nonprofits.

More than 11 years later, we power nearly 200 local media websites around the US and we're sharing proven step-by-step ways to grow your audience, deliver more value, and become irreplaceable as a local media business.

Brian Ostrovsky Locable CEO on Pitch Elevator Podcast

Get Started Today

The techniques you learn in this course can be put into practice immediately and well before you've completed the course.